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Intro to Mei & Resort Wear
Brand Guidelines
Collections
Marketing Strategy
Intro to Mei & Resort Wear
Brand Guidelines
Collections
Marketing Strategy
This is the story of
MEI of London
A brand born of a love for the
harmonious beauty & elegance of the feminine
Luxury Resort Wear
Brand Launch 2025
Table of Content
01
Introducing Mei of London
02
Defining "Resort Wear"
INTRODUCTION
BRAND GUIDELINES
01
Brand Overview
02
Visual Identity
03
Tone of Voice & Messaging
04
Brand Applications
05
Social Media & Content Strategy
06
Sustainability & Ethical Practices
07
Customer Experience
08
Brand Governance
09
Legal Considerations
10
Contact Information
DOWNLOAD THE GUIDELINE
FASHION BRAND BOOK & COLLECTIONS
01
Introduction
04
Studio Collection
03
Heritage Collection
02
Mei Collection
MARKETING STRATEGY
01
Brand Identity & Positioning
02
Product Strategy
03
Digital Marketing
04
Infographics
Intro to Mei & Resort Wear
Brand Guidelines
Collections
Marketing Strategy
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